BOOKS BY ME
For the last 20 years, my books have been used in top universities, schools, and conferences around the world. That tradition lives on today with up-to-date revisions for the new music business to save you time and money.
"Bobby merges tried-and-tested DIY marketing concepts merged with practical knowledge so musicians and industry professionals can save time and money. —Ira Kalb, clinical marketing professor, USC Marshall School of Business
"The music business is full of minefields. This book steers you through them in a way that let's you enjoy the journey.
—Don Gorder, chair of music business/management, Berklee College of Music