BOOKS BY ME

For the last 20 years, my books have been used in top universities, schools, and conferences around the world. That tradition lives on today with up-to-date revisions for the new music business to save you time and money.

Revised marketing plan templates
Line by-line updates (for 2000 – 2025, and beyond)
A new chapter to prepare you for the future of marketing
New interviews with top leaders
An "Indie Bible Top Twenty" list of promotional contacts
Three new marketing plan samples
New and revised services/tools/contacts
A revised/expanded/ glossary of marketing terms
Sixty test questions to test your knowledge
Available in both digital and physical format on AMAZON.

"Bobby merges tried-and-tested DIY marketing concepts merged with practical knowledge so musicians and industry professionals can save time and money. —Ira Kalb, clinical marketing professor, USC Marshall School of Business

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Line by Line Edits for the new music business
Updates in Copyright Laws
New Royalty Rates for streaming royalties
Future Predictions (from Here to 2025 and Beyond)
New Interviews with Industry Leaders
New "Boxed Stories" paralleling current events
Updated Resources and New contacts
Test questions to assess your knowledge
Available in both digital and physical format on AMAZON
And more...

"The music business is full of minefields. This book steers you through them in a way that let's you enjoy the journey.
—Don Gorder, chair of music business/management, Berklee College of Music

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Written by a music business expert together with an expert in personal finance
Provides the fundamentals of making/saving money in 2023 and beyond
Teaches you how to better track your money and expenses
Provides the basics of building credit and getting out of debt
Helps you plan for financial freedom (retirement)
Provides the fundamentals of smart investing
Reveals the latest investing apps
Gives you the basics of insurance and taxes
Helps to protect your estate

"Time-proven personal finance and investing wisdom to encourage musicians toward their dreams. In a noisy world where everybody wants to sell you something, this book is the music of common sense investing." —Rick Van Ness, author and educator at FinancingLife.org

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Written by two pros with a combined 70-years experience
Short digestible chapters written in a conversational tone
Section-by-section FAQs that expand on key issues
Boxed text stories featuring current events
Interviews with top beat makers and collaborators
A section on the future of music publishing
A section on creative issues like songwriting and more
A Glossary to help you keep track of important terms
Publishing resources to help you place/promote music

“An extremely well-laid out and easy-to-read book that provides a strong foundation to both the business and creative aspects of the music publishing industry today. This book is a must-read!”

—Michael K. Garcia, Chair, Thornton School of Music, The University of Southern California

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